software website design: Putting the Fun in Functional: Applying Game Mechanics to Functional Software

Google Tech Talks January 29, 2009 ABSTRACT In this session, we'll review the psychology and system thinking behind game design, and learn how to use game mechanics to create an experience that's fun, compelling, and addictive on the Web and mobile. We'll conclude by showcasing some cutting-edge services that incorporate these ideas and show us what future of social and applications will look like. "It's one of my absolute favorite discussions on user engagement & how to think about

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