Amway is a direct selling company and manufacturer that uses multi-level marketing to sell a variety of products, primarily in the health, beauty and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 15%, reaching US$8.2 billion for the year ending December 31, 2008. Its product lines include home care products, personal care products, jewelry, electronics,
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